Criteria for Market Segmentation Term Paper Example | Topics and Well Written Essays - 1500 words

Criteria for Market Segmentation - Term Paper Example In recent years studies have been made to refine these demographic variables so that they can be more effectively used. Example of the companies who make effective use of demographic segmentation are Lego, Toys ‘R’ Us, and the early learning centre who not only recognize the differences between children of various age group but also design their products for highly specific defined age categories (Richard M. S. Wilson, 2005). Age segmentation is an important tool for segmenting the consumer market. A variety of terms are used to refer to various age groups. Examples are newborns, infants, young children, tweens, teens and young adults also called Generation Y in United States of America (USA), Adults or Generation X and the baby boomers or the Seniors. Various studies have been conducted which age group consume exactly how much and has influence on how much consumption. For example in USA the total population of tween, the children aged 9-12, this age group spend $20 bil lion in an year and further influence the consumption of $ 200 billion. To cater to their needs brands like Limited design clothes that are more fun like teens. In this each age segment has different specific need in everything ranging from basics like food and clothing to entertainment etc (Charles W. Lamb, 2010). Sex is another important market segmentation tool that helps in helps designing the product and services according to the specific need of the consumer. The segmentation on the basis of gender is most useful in clothing, apparels, and accessories etc. The most evident example is completely different range of toiletries and perfumes for males and females. Now a days gender segmentation is even visible in mobile phones with varying skins for each gender. A common basis of segmenting the consumer market is income. Income is an important determinant of consumption pattern. Companies design their product features, define prices and determine positioning strategy based on the i ncome of the target market. Example of this segmentation is HLL different washing powders sunlight, Wheel, Rin and Surf Ultra for different market segments based on income (Saxena, 2008) Profession and education are also important determinants of market segment. Education level defines taste not only in books but various other consumer goods. For example highly technical and multiple featured mobile phones are popular among highly educated people whereas basic phones are more popular in less educated people that fulfill their needs. Young executives and business professional also prefer multi features internet enabled cell phones that can cater to their mobility needs. Family size and marital status also defines consumption patterns. Single male and females spend more on their personal needs such as slimming equipment, cosmetics items etc and prefer fast food (Johan Botha, 2004). Nationality and religion also play an important role. For example Hall food for Muslims and Kocher for J ews is an important segment. Nationality also defines our tastes in food, clothing and preferences for entertainment etc. Geographical Segmentation Geographic based segmentation splits the market on the physical location of the potential consumers. This segmentation is based on the assumption that consumer living in close geographic proximity has some similarities in their needs and preferences f

Mooting Essay Example | Topics and Well Written Essays - 500 words

Mooting - Essay Example right position by upholding that an advertisement is an invitation to treat and not an offer, therefore there was neither an offer nor contract between the respondent and the appellant. In proving this the respondent will rely on the literal rule of the statute. 2. The respondent submits that the advert which was placed on the 4th November was just an invitation to treat. We further submit that the judge is expected to at first instance apply the literal rule of the statute before considering anything else.1 Thus we submit that as held in partridge,2 an advert amount to an invitation to treat and not an offer.3 4. We submit that though it’s possible to make an offer to the world (unilateral offer), the facts of this particular case are very different from those of Carlill v Carbolic smoke ball case,5 since in the Carlill case the respondent company had deposited $1,000 in the Alliance Bank to show their commitment and in which it can be inferred their intention to be bound by, upon acceptance, but in this case, the Respondent did not show in any way either express or implied intention to be bound by the advert upon acceptance thus it can only be concluded to be an invitation to treat and not an offer. 5. Furthermore, the respondent submits that the Appellant did not communicate upon acceptance as it’s the general the rule of requirement that the offeree must communicate to the offeror upon acceptance to effect the contract formation.6 Also, the appellant cannot claim that their conduct amount to an acceptance,7 since the need to communicate acceptance is only waived when the other party does not object to the conduct of the appellant. But in this case the respondent objected to the appellant conduct long before even the stall was opened,8 and even upon opening the stall their objected to his

The Moon Landing: How it Happened

The Moon Landing: How it Happened Luca Maffioli Introduction The moon landing, which took place in 1969, is one of the biggest events that ever happened and this report is going to analyze it. This statement is divided in four parts and will examine how everything started, how it developed and what changes it carried. In the fourth and final part it will describe the Conspiracy which is something that existed since when everything started and will give a conclusion. The big question is Did Apollo11 really land on the moon, or is everything a fake? Methodology This report has been created thanks to the collection of information coming from four different websites (The Observe, Study Moose, Engadget, Listverse). It summarizes the information that researchers analyzed over the years and reported in their articles (Paul Harris The Observe August 2012; Christopher Riley The Observe December 2012; Josh Fox The Listverse December 2008; University of California Study Moose March 2016; Ben Gilbert Engadget July 2014). It presents some of the proposed evidence to suggest that the moon landing was a fake (Josh Fox The Listverse December 2008) How everything started After the Second World War there was an economic conflict in between USA and the Soviet Union, called Cold War. USAs goal was to beat URSS showing to the entire world how clever and powerful State they were. This is why President J.F.Kennedy decided to reach the Moon. A group of specialized scientists carried out studies and tests for five years before realizing the first mission called Apollo 7. Unfortunately the test became a tragedy after the spacecraft burned in a fire and three astronauts died. After Apollo 7, they continued with researches until when in 1968 they managed to send the first manned spacecraft out of the orbit. (University of California, 2016) How it developed After this successful test they made a new mission named Apollo 11, a new shuttle ready for launch. Inside the spacecraft there were astronauts Neil Armstrong, Buzz Aldrin and Micheal Collins. Its the most well-known in-space exploration history for being the first manned spacecraft to land on another celestial body. Apollo 11 was divided in three different components: Living quarters (which came back to Earth with the three astronauts) Service module (which supplied propulsion, electricity and oxygen) Lunar module (the crazy-looking shuttle that brought Armstrong and Aldrin from the lunar orbit onto the surface) With this last component named Eagle, the three astronauts could orbit around the moon for one day before reaching the surface. Once on the moon, Armstrong said Thats one small step for a man, one giant leap for a mankind. This phrase became famous as millions of people where following the event and listened to his words. The astronauts explored the surface, planted the American flag, took pictures and videos. They collected as many information and sample as they could before returning to Earth. USA had successfully landed a man on the moon and returned them safely, beating the Soviet Union in the space race. (Ben Gilbert, 2014) What did the moon landing change Many events happened in USA in 1960s: from their participation in the Vietnam War, Kennedys death and the introduction of the Civil Right Act. This period of time was named the American century. When USA reached the Moon thanks to Apollo mission, the tumultuous decade ended. The Moon Landing is one of the most important steps that helped USA to be recognized as that powerful Country which is still nowadays. (Paul Harris, 2012) William Bainbridge, writer of the book The Spaceflight Revolution, said that Apollo was a grand attempt to reach beyond the world of mundane life and transcend the ordinary limits of human existence through accomplishment of the miraculous a story of engineers who tried to reach the heavens. (The Observe, 2012) After the mission everything changed: technology, economy and humans thoughts. As a matter of fact the moon landing opened a new era of technology which would help in all aspects of life and study for the following years. Technology became more affordable and common: huge computers switched to micro technology and pocket size items. Internet, video streams and social networks are a few examples of what the moon landing inspired. (Paul Harris, 2012) Conspiracy and Conclusion It has now been nearly forty years since Armstrong stepped on the moon but the mystery behind it never stopped. People think that America invented it in order to beat the Russia in the space race; people say they invented this story inside a Hollywood stage or in Area 51 calling this matter Conspiracy. If you think about it, why after Apollo mission no one has ever been back on the moon? In fact there are many doubts about this. Another confusing matter is the flag that was planted on the moon, which from the pictures looks wavy and fluttery. How could this be possible, considering that theres no air in the moons atmosphere and no wind to cause the flag movement? There are a few other pictures taken by NASA that conspiracy theorists are focused on. An example is the multiple light source. On the moon there is only one strong light source: the Sun. Videos and pictures clearly show that shadows fall in different directions. This could mean that someone has created the images and clearly made the mistake. (Josh Fox, 2008) This report examined only a few of the many examples that support the Conspiracy theory. You can find plenty of information on the web; a very famous online report is the one written by Listverses (you can find the link in the list of References here below) which is very helpful and inspiring. After reading all of these information about the moon landing you could have a few other questions, such as: how was all of this possible with the technologies of the time? Why so many mistakes and mysteries? Unfortunately there are questions that cannot be answered, and we cannot know the truth. Anyway, it is still amazing the feeling that a man could been on the Moon. REFERENCES The observe (Christopher Riley, 2012) 40 years Apollo on: how the moon mission changed the world for ever Retrieved from: https://www.theguardian.com/science/2012/dec/16/apollo-legacy-moon-space-riley and (Paul Harris, 2012) Man on the moon: moment of greatness that defined the America century Retrieved from: https://www.theguardian.com/science/2012/aug/25/man-moon-american-century Study Moose (University of California, 2016) Man on the moon essay Retrieved from: https://studymoose.com/%EF%BB%BFman-on-the-moon-essay-essay Engadget(Ben Gilbert, 2014) What you need to know about the Apollo 11 moon landing Retrieved from: https://www.engadget.com/2014/07/21/apollo-11-explainer/ Listverse (Josh Fox, 2008) 10 reasons the moon landing could be a hoax Retrieved from: http://listverse.com/2012/12/28/10-reasons-the-moon-landings-could-be-a-hoax/

Zero Tolerance Essay -- essays research papers

Zero Tolerance: Doubtful Indeed Many schools around the country have been faced with violence and even actual deaths. Take the incident at Columbine, for example. Many schools for this very reason have proposed and in some cases even imposed a policy called, The Zero Tolerance Policy. The article, †Taking Zero Tolerance to the Limit† by Jesse Katz, is about the absolute ban of drugs and weapons in schools. It doesn’t work. It doesn’t work because it punishes everyone for the problems of few, it’s too extreme and there is still no clear line between what is a drug and what is a weapon.   Ã‚  Ã‚  Ã‚  Ã‚  First of all, the zero tolerance policy is very unfair because it punishes everyone for the problems of few. Even if you’re the best student in the school and have never taken any drugs or used any weapons except for the butter knife, you still have to feel uncomfortable as if you really have used drugs or weapons. For example, in the article by Jesse Katz, when it talks about the girl who got Midol to school and shared it with another girl with the sole purpose of easing menstrual cramps. Kimberly, the girl who had gotten the drug along with Erica, the girl that received the drug got a ten-day suspension. The parents of Kimberly got the district later on with a federal lawsuit for racial discrimination because the school suspended Kimberly, who is black, for 80 more days because she had the drug.   Ã‚  Ã‚  Ã‚  Ã‚  Another example from the article of t...

Identify the Main Factors Shaping the Structure of an Organisation Essay

The structure of an organisation refers to the pattern of relationships that exists between different parts of the business and between the different people who work within it. Organisations are structured in a variety of ways, dependant on their objectives and culture. The wrong organisation structure will hinder the success of the business. Internal factors such as size, product and skills of the workforce influence the organizational structure. As a business expands the chain of command will lengthen and the spans of control will widen. The higher the level of skill each employee has the more the business will make use of the matrix structure to maximize these skills across the organization. A Matrix structure organisation contains teams of people created from various sections of the business. These teams will be created for the purposes of a specific project and will be led by a project manager. Often the team will only exist for the duration of the project and matrix structures are usually deployed to develop new products and services. The advantages of a matrix include – Individuals can be chosen according to the needs of the project. – The use of a project team which is dynamic and able to view problems in a different way as specialists have been brought together in a new environment. – Project managers are directly responsible for completing the project within a specific deadline and budget. In adopting a Matrix structure could entail some disadvantages which may include – A conflict of loyalty between line managers and project managers over the allocation of resources. If teams have a lot of independence can be difficult to monitor. – Costs can be increased if more managers (ie project managers) are created through the use of project teams. Organisational structures should aim to maximize the efficiency and success of the Organisation. An effective organisational structure will facilitate working relationships between various sections of the organisation. It will retain order and command whilst promoting flexibility and creativity

Are Reason and Emotion Equally Necessary in Justifying Moral Decisions Essay

Emotion is a strong feeling, desires or passion. It is real and operative. The feeling is mostly caused by consequences of minds’ past conclusions and beliefs of the people. Also, it is sometimes incomprehensible because their ideas are not largely sub-conscious, but also inconsistent (Skysite). Men can accept ideas without knowing if it is right or wrong and this may lead to thought or feeling without even aware of what is really happening. The fact is not observed and accepted only in our minds. Furthermore, it is a reaction in one’s perception. It has no observation. What comes in our minds can either be true or false. Once a man acquires knowledge, it automatically keeps on the minds without even aware or no facts are observed. The process of learning, judging and implying are applied continuously. The reaction of the acquired knowledge is the emotion (Skysite). A man has a certain feeling or emotion is because of the earlier knowledge that the man acquires which is stored in his subconscious mind. It follows that the acquired ideas need support and ideas need to be validated for confirmation to make it valid or acceptable (Skysite). Reason is awareness. The data is studied, observed and organized. You are directly guided with an observed data. The organized and observed data is relevant and truth. The man is obliged to believe the fact (Skysite). Emotions are reactions of man’s ideas. He accepts ideas through mind and may think of ways of improving those ideas and think of reality itself. So, the process of reason is therefore should be identified by studying those ideas to be able to meet the reality which is the reason. Reason is to recognize the reality, or the real meaning of life, the people, the country and the world. Based on our own recognition of the world, we react through our emotions. It is generally believe to rely on passion follow reason. The reason is known as slave of passion. We follow our beliefs. Our reaction is based on our thinking because we believe on it (Machan). One example is Euthanasia. Euthanasia is the practice of having a medically-assisted death or mercy-killing. In some countries, it is illegal. It is a debatable subject among different moral quandaries related to it (Wikipedia). Euthanasia is conducted with certain criteria to consider. It is not simply killing the person automatically. It is done with consent. It can either be voluntary or involuntary which means with consent or without consent respectively (Wikipedia). If a man believes in the words of God or the story of the Bible which is known to be the Holy Book of some religion, the emotion of the man is unhappy or afraid because probably, he doesn’t agree to Euthanasia because in the Bible Euthanasia is not acceptable. Man is afraid of practicing Euthanasia because he believes in the Bible. If we think of a reason, the man believes in what the Bible says and believes everything will be alright if we believe in God’s words that are written in the Holy Book of the Christians. However, if a man is suffice with the whole study of Euthanasia and he believes in Euthanasia because if a man is dying and can’t live any longer, it is therefore get his consent to apply Euthanasia for a reason. To prevent him from feeling the pain longer, he believes that Euthanasia is said to apply. Euthanasia is accepted in the man’s mind which is generally leads to emotions, but the reality itself and the reason behind the process of Euthanasia is because the man is dying and he can’t live longer, it is better to cut his life earlier than feeling the pain longer. Because of the observed data which is the reason behind the practice of Euthanasia to man, the mercy-killing is acceptable to the man’s sub-consciousness. If a man is dying and can’t live any longer, the man accepts voluntary euthanasia rather than a financial burden to his family. In this regard, emotion followed by a reason. The emotion to consider is he feels bad because he knows that his family will bound to financial problems which is the reason for accepting euthanasia. Another example is the abortion. Some countries don’t agree with abortion because it is a murder. Any live person that you intentionally killed is known as murder. Some believe in abortion. It is applied and required for a certain reason. Probably, the mother is experiencing certain ailments or sickness that needs serious treatments like drinking medicines that are not good for the infant inside the womb, the child should be aborted because if not, the child will unluckily live an abnormal life because of his abnormal behavior. Unfortunately, if the child will be aborted, the mother will feel bad, but if the child will be aborted for a reason you will somehow feel less disappointed because you’ll know for a reason that the child will either become abnormal or die young. The reason behind the abortion of the child inside the womb is to save the child for sufferings for life. In the contrary, if we don’t agree in abortion because of our belief, our reason here is not to abort the child for the reason of the belief itself. For instance, the man recognizes that he doesn’t believe in abortion. The response of that belief is known to be our emotion. The reason now follows. Because the man doesn’t believe in abortion because of his faith, it is known to be the reason for not believing on it. The infant inside should be aborted and wait for his coming to the world of people. Further example is the divorce. Some countries, divorce is acceptable, but in some are not. This divorce really depends on our own belief. We all know that in the higher level of Christian church, divorce is not really acceptable to them because, they believe that if you are both blessed to be together for life, you should be together for good or worse. If a man believes, your emotions will be the response of what you think. For instance, your emotion is to love and respect the person you are with. The reason is to take care of the relationship for life. Emotions and reasons are perfect harmony which means that they are compatible with the opinion and action. People need both emotion and reason in order to make decision according to neuroscientists. It is really complicated when it comes to the reasoning, but the most important for me is how you apply it by means of your own beliefs. It is important to broaden up you knowledge to come up with the best part which is the decision making process. It is significant and important because with your decision, you will bring happiness and contentment in your life.